GTM Salary Report 2026

What do go-to-market professionals earn? Based on 77 jobs that disclose pay. Updated June 2026

Median total range

€ 60k – € 90k

Disclose pay

77 of 3168 jobs

AI premium

-45%

roles requiring AI skills

Salary estimator

Pick a role and level for an estimate.

Role

Level

Estimated annual salary (EUR)

€ 155k – € 202k

Estimate. Actual salaries vary by company, experience and market.

By role

Median annual salaries per GTM role.

Other GTM (2)

€ 211k–€ 270k

Sales (52)

€ 65k–€ 130k

Marketing (18)

€ 62k–€ 74k

Customer Success (5)

€ 45k–€ 60k

By level

Median annual salaries per seniority level.

C-level (2)

€ 17k–€ 22k

Director (5)

€ 99k–€ 133k

Manager (19)

€ 54k–€ 65k

Senior (6)

€ 106k–€ 167k

Junior (4)

€ 42k–€ 57k

By work mode

Remote, hybrid and on-site.

On-site (72)

€ 63k–€ 90k

Remote (5)

€ 45k–€ 51k

By region

Median annual salaries per province.

Zuid-Holland (3)

€ 60k–€ 200k

Noord-Holland (35)

€ 70k–€ 120k

Gelderland (3)

€ 60k–€ 90k

Noord-Brabant (2)

€ 48k–€ 72k

Utrecht (8)

€ 49k–€ 69k

AI premium

With vs. without AI

With AI (6)

€ 42k–€ 57k

Without AI (71)

€ 65k–€ 115k

Compensation structure

How pay is structured across the jobs.

Base30%
Base + bonus26%
OTE26%
Base + commission17%

Equity & shares

Share of jobs that mention equity.

Equity79%
RSUs17%
Stock options3%

Methodology

Figures are based on 77 active GTM jobs that disclose a salary (2% of the total), converted to an annual amount in euros. Monthly salaries are annualised; non-EUR amounts at the current exchange rate. Only breakdowns with a sufficient sample are shown - mind the counts in brackets. Pay disclosure is lower in the Netherlands than in the US, so smaller segments are indicative.