What is a GTM Engineer?

A GTM Engineer (Go-to-Market Engineer) builds the automated, data-driven infrastructure behind modern sales and marketing teams. Where an SDR reaches out to prospects by hand, a GTM Engineer builds systems that do it at scale - with enrichment, signals and AI.

What does a GTM Engineer do?

Think: building enrichment waterfalls in Clay, detecting intent and buying signals, automating lead scoring, syncing data between CRM and outbound tools, and using AI for personalisation. It's a hybrid role between RevOps, data engineering and growth.

Which tools should you know?

The core tools are Clay, n8n or Zapier, a CRM (HubSpot or Salesforce), outbound platforms like Outreach or Smartlead, and enrichment sources like Apollo and Cognism. Knowledge of SQL, APIs and increasingly LLMs/prompt engineering is a big plus.

What does a GTM Engineer earn?

Salaries vary by experience and company size. Check the latest GTM Salary Report for median ranges per level, and filter on jobs that ask for Clay or n8n to get a feel for the market.