CRM and Marketing Automation Associate

Why we are here  
Tony’s Chocolonely is committed to ending exploitation in cocoa. We are an impact company that makes chocolate, not a chocolate company that makes impact. With incredibly tasty chocolate, we lead by example, demonstrating that ethical practices and success can go hand in hand. Through Tony's Open Chain (TOC), mission allies like Albert Heijn, Ben & Jerry's, Jokolade, and Aldi have embraced a fairer, more transparent supply chain for their chocolate too.  
 
 

What you will do  

As a CRM & Marketing Automation Associate, you support the execution and day-to-day delivery of global CRM campaigns, lifecycle flows, and marketing automation activities for Tony’s E-commerce team, with a specific focus on the personalised bars proposition. 

You support and further enable the delivery and management of globally-led CRM strategies, plans and campaigns, ensuring accurate, timely, and high-quality execution across email and lifecycle touchpoints, and across markets. Working closely with the Marketing Automation Specialist, global marketing team and local market teams you contribute to the implementation of CRM strategies, support channel optimisation efforts, and help deliver effective acquisition and retention initiatives. 

All wrapped up   

• Support the build and delivery of email campaigns and basic lifecycle communications 

• Support global CRM campaign planning by coordinating content updates aligned with key campaigns and seasonal moments 

• Proactively suggest improvement or ideas for CRM campaigns and customer journeys, and support the execution and testing of these ideas in collaboration with the team 

• Drive the continuous optimization of campaigns 

• Support the creation, execution and optimisation of CRM initiatives to generate and nurture subscribers and leads through campaigns and always-on journeys 

• Support the continuous improvement of acquisition funnels to increase conversion from subscriber to customer 

• Support the creation, execution of CRM lifecycle initiatives, including automated flows and customer activation campaigns 

• Work closely with the Retention Manager to execute on lifecycle priorities and initiatives 

• Analyse performance of CRM campaigns, flows, and database health to identify and share optimisation opportunities 

• Prepare and share regular performance reports on basic performance reports 

• Support on the CRM and marketing automation enablement of e-commerce and marketing specialists across homebase and markets 

Our new flavor:   

• Hands‑on experience supporting the build and execution of email and CRM campaigns and basic automated flows 

• Foundational understanding of CRM principles, customer segmentation, and email marketing automation 

• Experience supporting optimisation activities through basic testing, performance tracking, and learnings shared with senior team members 

• Familiarity/experience with CRM and marketing automation platforms (e.g. Bloomreach, HubSpot, Klaviyo or similar), with willingness to learn and develop deeper platform expertise 

• Good eye for email content, layout, and customer experience, with strong attention to detail in execution 

• We are all about being more in person than apart; this means we offer flexibility but see each other in the office on average 3 days a week. More is fine too!  

• Believe wholeheartedly in Tony’s purpose. You live our core values: outspoken, in it together, entrepreneurial, raise the bar and makes you smile. 

Our benefits (the icing on the cake) 

At Tony's you will get the opportunity to be part of something extraordinary; first and foremost, by making real impact in the world but also enjoying the nice benefits we provide as you help us succeed. We’re dedicated to enabling all Tonys to grow and develop their careers and therefore we offer training programs, regular feedback cycles, coaching and a generous L&D budget. We also offer a wide range of additional benefits, including a luxurious vega-lunch, company bonus, minimum of 28 holidays, inspirational team updates, unforgettable events and unlimited chocolate. But we also know chocolate won’t cover the bills, so we’ve made sure your salary is just as rewarding, for this role that means a salary between 48k-54k on a yearly basis, including holiday pay.  

Sounds like you?  

Are you passionate about making a difference in the world? Look no further! If you're ready to take the chocolate industry to new heights with us, we'd love to hear from you! Please send your direct application, no agencies. We can't wait to hear from you!  

At Tony's we are convinced that diversity of thought, background and perspectives will make us stronger (...just like the different flavors of our chocolate assortment). Our mission is founded on principles of equity and justice, and we are actively seeking candidates who bring new perspectives and life experiences, especially from underrepresented groups. We look forward to your application!