Digital Marketing Intern

TomTom·Amsterdam

Job description

We are looking for a motivated Digital Marketing Intern to support our demand generation activities, with a strong focus on email campaigns, webinars, and market research.
This role offers a hands-on opportunity to work across the full campaign lifecycle—from planning and execution to performance analysis—while gaining exposure to B2B marketing in a global tech environment.

What you'll do:

Email Marketing

Support the planning and execution of email campaigns (invitations, reminders, follow-ups)

Coordinate content and design with internal stakeholders and creative teams

Build and QA emails in marketing automation platforms (e.g., HubSpot)

Assist with audience segmentation and list management

Track campaign performance and contribute to reporting and optimization
(aligned with internal email workflow and KPI tracking practices)

Webinar Support

Assist in the end-to-end execution of webinars (setup, promotion, follow-up)

Coordinate timelines, assets, and speaker logistics with internal teams

Support webinar promotion through email and other digital channels

Help track registrations, attendance, and post-event performance metrics
(consistent with webinar execution and reporting roles)

Market & Competitor Research

Conduct research on competitor marketing activities (emails, webinars, campaigns)

Create benchmarking reports and highlight key trends and insights

Support analysis of industry best practices and identify opportunities for improvement
(aligned with internal benchmarking and reporting tasks)

Reporting & Analysis

Assist in compiling campaign performance reports

Analyze marketing data to identify trends and actionable insights

Provide recommendations to improve future campaigns

What you'll need:

Bachelor’s or Master’s student in Marketing, Business, Communications, or a related field
Strong interest in digital marketing, especially email and event marketing
Analytical mindset with attention to detail
Good written and verbal communication skills in English
Proactive, organized, and eager to learn
Ability to work both independently and collaboratively
Familiarity with tools like Excel, PowerPoint, or marketing platforms is a plus